Launch Pet Insurance Fast—Complete Program by Verisk

You already know how Verisk’s rules, forms, and loss costs streamline your product development. Now we’ve applied that same comprehensive approach to pet insurance delivering everything you need in one complete, ready-to-file package.

The pet insurance opportunity is here

The pet insurance market reached $4.5 billion in 2024, growing over 20% year-over-year. More than 70% of U.S. workers own pets, but under 10% of U.S. pets are currently insured.. There’s substantial room for growth in this expanding market.

As veterinary costs continue rising (up to 60% over the past decade) pet owners increasingly seek coverage options. Your existing customers already trust you with their most important assets. Pet insurance is a natural extension of that relationship.

12.6 million

new pets since the pandemic began

Market growth to $48.98 billion

projected by 2030

96% of pets

remain uninsured

4.5 million dogs and cats

gained coverage in 2024 (less than 3% of pets nationwide)

Launch with confidence using our complete solution

We’ve developed the industry’s first standardized, off-the-shelf pet insurance program, bringing the same reliability and thoroughness you expect from Verisk to this growing line of business.

Read more about forms, rules, and loss costs for pet insurance.

File immediately with ready-to-use forms

Comprehensive accident and illness policy forms plus essential endorsements, including a preexisting conditions coverage option, are ready for your state filings today. Filing authorization is available and we’ll submit forms, rules and loss costs to state regulators on your behalf.

Stay current with ongoing compliance support

Continuous legislative monitoring and compliance updates keep you informed of regulatory changes across all your operating states. You’ll receive updates as they happen, ensuring your program remains compliant without dedicated internal resources.

Price accurately from launch

Gain access to actuarially sound loss costs and rating factors that account for geography, breed, and age variations. With our robust pricing foundation, you can confidently launch into the market with competitive pricing from day one.

Access specialized expertise when needed

Our new Pet Line of Business Hub on the Core platform provides state-specific legislation comparisons and NAIC Pet Insurance Model Law analysis. Get answers to complex questions without building specialized expertise in-house.

Expand your portfolio efficiently

While other carriers invest years developing pet insurance programs from scratch, you can move much quicker. Your existing infrastructure, combined with our complete program, creates a fast path to market entry.

Your current policyholders represent built-in distribution opportunities. Auto insurance customers who are pet owners, homeowners who consider pets family members—they’re already in your system and ready to expand their coverage with you.

MGAs: Present carriers with a complete program, not concept papers

Skip months of development and secure capacity faster.

You know niche markets. We've solved the technical challenges. Present carriers with a complete, market-tested pet insurance program instead of starting from scratch.

Ready-to-file forms and pricing

Walk into capacity meetings with proven program components.

Specialized underwriting built in

Breed-specific risks, age factors, geographic variations already addressed.

Regulatory compliance handled

Ongoing legislative monitoring across all your operating states.

Higher persistency rates

Pet owners make emotional buying decisions, creating stable revenue streams.

Build on proven expertise

This complete program leverages decades of Verisk experience in insurance product development. You get the same depth of actuarial analysis, regulatory knowledge, and market insight that supports successful launches across multiple lines of business.

Rather than starting from zero, you’re building on a foundation designed specifically for the pet insurance market’s unique characteristics and requirements.

Get complete program details and implementation support to launch your new pet insurance revenue stream.

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