The growth of connected cars has created tremendous opportunities for insurance innovation and many insurers have already embraced telemetry from these vehicles for rating and pricing. In fact, insurers can unlock even more value from vehicle connectivity with Discount Alert™.
Connected car drivers are already using mobile apps and online owner portals provided by their automaker. Discount Alert lets insurers use these ecosystems to engage with consumers who choose to share their driving data: finding safe and low-mileage drivers and delivering targeted marketing offers.
Tap into this powerful new marketing channel to support profitable growth in your usage-based insurance (UBI) program with Discount Alert™, powered by the Verisk Data Exchange™.
Ensure that your discount offers go to the right audience by segmenting ideal target prospects with behavior-based insights from consenting drivers in the Verisk Data Exchange. Use your own segmentation models with Discount Alert by using custom business rules and the best-in-class Verisk Driving Score™ - or normalized data to fuel your proprietary model.
Telematics tools can bring segmentation to new levels of precision, helping you to identify leads that best align with your growth targets.
Automakers’ mobile apps and online owners’ portals are a new marketplace for automotive services. Once you identify your target prospects, deploy discount alerts with a customized marketing message – and even include the driver’s specific behavior-based discount. Discount Alert helps you provide a truly personalized experience and powerful incentive for drivers to begin a quote.
Use automakers’ digital ecosystems to engage target prospects and deliver powerful results for UBI acquisition marketing. Don’t get left behind.
When a driver responds to your offer notification and begins a quote, deliver a seamless purchase experience using robust data from Verisk. With consent, historical driving data from the Verisk Data Exchange can be used to calculate behavior-based discounts instantly at point of quote – bypassing the traditional multiweek driving observation period. In the same transaction, Verisk can also prefill additional underwriting data from LightSpeed® Auto to further expedite the quoting process.
Verisk makes it easy to enhance your UBI program’s end-to-end purchase experience and put an end to driving observation periods.