Vehicle telematics and automakers’ digital engagement channels have enormous but untapped potential to connect auto insurers with new prospective policyholders. Discount Alert can assist with your behavior-based marketing efforts and support UBI program growth.
Many connected car drivers are already using their automakers’ mobile apps and online owner portals to connect with a range of digital services. Discount Alert lets insurers tap these ecosystems to identify vehicles used in a safe and low-mileage manner and providing a channel to deliver notifications with potential marketing offers.
Plug into this powerful new engagement channel to support profitable growth for your usage-based insurance (UBI) program.
Help ensure that discount notifications reach the right audience by using behavior-based insights from consenting drivers in the Verisk Data Exchange. Use your own segmentation models, custom business rules, and Verisk’s next-generation scoring model - or normalized data to fuel your proprietary algorithm.
Telematics tools can bring segmentation to new levels of precision that best align with your growth targets.
Discount Alert can help you provide a truly personalized experience and powerful incentives for drivers to begin the process to obtain a quote by deploying notifications with customized marketing messages—even including the driver’s specific behavior-based discount.
When a driver responds to your notification and begins the process to obtain a quote, Verisk makes it easy to enhance your UBI program’s end-to-end experience. With consumer consent, you can use historical driving data from the Verisk Data Exchange to deliver their behavior-based discounts instantly at point of quote – which can bypass the traditional multiweek driving observation period.
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