Streamlining Broker Workflows with Whitespace's Digital Platform

June 16, 2025 / 3 min read

Industry challenge: Inefficient workflows, incompatible systems and data

In the dynamic and intricate US insurance and reinsurance market, brokers push high volumes of diverse risks through a maze of manual processes, disparate systems, and unstructured data. Placing business can be costly, slow, and riddled with missed opportunities and errors.Communication among clients, carriers, and internal teams is often decentralized and disorganized. And complex US regulation adds pressure to maintain data accuracy and adhere to state and federal requirements.

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Whitespace: A digital channel for today’s US brokers

Whitespace, a digital platform designed to streamline insurance and reinsurance transactions, offers a modern, API-first platform to digitize and simplify the insurance and reinsurance life cycle. It ingests and structures unstructured data from emails, documents, and other sources, eliminating the need for error-prone manual re-keying. Whitespace can also centralize submissions to share with multiple parties—insurers, reinsurers, and even other brokers or wholesalers. Negotiations and comparisons can occur directly on the platform, which supports new business, renewals, and endorsements.

Putting Whitespace to work: Placing a risk

A broker needed to submit a complex commercial property risk for a client. The broker loaded disparate documents to the platform using Whitespace's data ingestion capabilities, or via API integration with their core systems, automatically extracting and structuring relevant data points and populating required fields. The broker then easily created a comprehensive digital submission using the menu of standardized and customizable templates in Whitespace. With a few clicks, the submission went to all desired markets within Whitespace, tailored to their potential preferences. Using the Whitespace comparison tool, the broker reviewed quotes, terms, and conditions side-by-side, then negotiated and bound the final contract within the platform to keep all communications in one auditable channel. For renewals and endorsements, the broker will be able to access the existing policy data within Whitespace and efficiently manage these processes.

Measuring the impact

Beyond the demonstrated operational efficiencies, adopting Whitespace can provide US brokers with significant strategic advantages:

Better client service: Faster turnaround times, more accurate information, and transparent communication lead to stronger client satisfaction and relationships.
Wider market reach: Efficient access to multiple markets, including broker-to-broker, expands the broker's reach and chances of optimizing coverage for clients.
Improved data-driven decision making: Centralized and structured data provides valuable insights into market trends, carrier appetites, and the broker’s performance.
Stronger compliance: The platform's digital nature and audit trails can help brokers better manage regulatory requirements and ensure data accuracy.
Competitive edge: A platform such as Whitespace can differentiate a broker from competitors relying on outdated manual processes—positioning the Whitespace user as a digital leader.
Recruiting and retention: Modern, efficient tools can make a broker more attractive to tech-savvy talent and a better place to work.

Conclusion: A must-have capability

Whitespace offers a unified platform to empower streamlined broker operations with lower costs, fewer errors, and more effective client service. The platform's emphasis on data structuring, automation, and seamless communication addresses critical pain points in traditional insurance transactions. US brokers seeking to thrive in an increasingly digital and competitive landscape may find an automated platform isn’t just an operational upgrade but a strategic imperative. Whitespace can help brokers leverage technology to unlock new levels of efficiency, accuracy, and client satisfaction that drive a stronger market position.

Reach out to whitespace@verisk.com
to learn more.