Deepfakes: A Growing Threat to Digital Media Integrity for Insurers
Synthetic media is already impacting claims, exposing insurers to new fraud risks
Deepfake technology has evolved rapidly from a research experiment into a widely accessible fraud tool. Today, an estimated 95% of deepfake videos are created using free, open-source software, putting convincing synthetic media in the hands of anyone with a motive.
For insurers, this introduces new challenges across the claims lifecycle. Fabricated media can bypass traditional verification methods, increasing exposure to fraudulent claims and operational strain.
The question isn’t whether deepfakes will affect your organization. It’s whether you’ll be prepared when they do.
What you’ll learn in this whitepaper:
Why deepfakes are becoming a growing risk for insurers Understand the technology behind synthetic media and why current solutions fall short
Where insurers are most exposed Explore real-world fraud scenarios, operational risks, and emerging regulatory challenges
How Verisk is helping insurers respond See how Digital Media Forensics detects manipulated and AI-generated content