The rules of retention are changing fast
The personal auto market remains highly price sensitive, and insurance leaders are acutely aware of heightened competition. Retention is influenced not only by rate changes at renewal, but increasingly by midterm events through predictive signals of future shopping behavior and policy churn.
Unlock behavioral insights
Harness predictive insights to spot potential churn, even at Rate Call 1, to grow profitably as shopping intensifies.
The stakes couldn’t be higher. Insurance decision-makers must modernize their analytic toolkit to stay competitive.
This inaugural report presents Verisk’s analysis and insights into retention trends, endorsement activity, and emerging policyholder behavioral patterns. It explores the role innovative analytic models can play in predicting future outcomes. While pricing sophistication continues to advance, household stability, and the ability to engage customers before renewal or following midterm life events, remain central to long-term retention.
Download our white paper to learn more about:
- How much personal auto retention has shifted
- When endorsement timing can make a policy 12% more likely to result in churn
- What are the strongest signals associated with losing policies to the competition