Visualize: Insights that power innovation

Looking for growth in all the wrong places? New Verisk platform can help

By Kristopher Dunlap  |  February 27, 2019

GPA image man reviewing pie chartsAchieving profitable growth in today’s competitive insurance market doesn’t just require “good data”: you need to be able to compare the right data sets based on your business objectives.

Whether you’re benchmarking performance, deciding to enter or exit a market, or developing new products, your decisions are only as good as the data and analytical tools at your fingertips.

The Verisk Growth and Profitability Analytics (GPA) platform brings together several ISO data solutions designed to help you grow your business and maximize profitability. Just select an objective – such as “identify growth opportunities” or “benchmark my performance” – and the platform identifies the ISO tools that can help you achieve your goals.

For example, if you click on “acquire new business”, GPA will offer several solutions, including MarketStance Commercial Insight and Appetite Profiler, along with an overview of their capabilities, a sample screenshot, and links to where you can learn more about each solution.

Powered by one of the largest property/casualty insurance databases in the world, GPA makes it easier than ever to access that information in a form that suits your needs. Users can easily distill and synthesize the data they need and share their insights through interactive visualizations and reports.

Kristopher Dunlap is a product manager for ISO's Rating Service. You can contact him at