In a comprehensive analysis of the distribution and compensation management (DCM) landscape, Datos Insights recognized SuranceBay as a dominant provider in the space. This recognition highlights the strength of SuranceBay's SureLC platform and its critical role in modernizing the distribution of life and annuity products across the insurance industry.
Since Verisk's acquisition of SuranceBay in July 2025, the platform has become a key component of Verisk Life Solutions' technology portfolio. The integration brings enhanced capabilities and continued innovation to an already robust solution that serves over 1,000 IMOs, 600+ insurance companies, and over 1M producers.

A platform built for speed and scale
SureLC stands out in the DCM market thanks to its combination of rapid deployment, comprehensive functionality and breadth of integrations.
This web-based SaaS solution delivers a fully digital, data-driven experience accessible through any browser, eliminating the complexity often associated with legacy systems. The platform's architecture supports direct integration with essential compliance information providers, including NIPR, SBS, Circon, and state regulatory websites, resulting in a seamless flow of accurate, up-to-date information across the entire distribution ecosystem.
Driving efficiency through intelligent automation
At its core, SureLC addresses a fundamental challenge in life and annuity distribution: managing the intricate web of producer contracting and compliance requirements. The platform leverages robust business rules and real-time data from regulatory bodies, insurance companies, and distributors to ensure that contracting and compliance reviews meet the highest standards of accuracy.
This intelligent approach provides all stakeholders—from individual producers and distribution organizations to their carrier partners—confidence in the information they receive and act upon. By automating compliance checks and streamlining contracting workflows, SureLC enables producers to focus on what matters most: serving their clients and growing their business.
The platform's consistent user experience and process flow create efficiency not only within individual organizations but across the entire insurance distribution network. When IMOs, carriers, and producers all work within the same digital framework, friction disappears and transactions accelerate.
Commitment to continuous innovation
SuranceBay's position as a leader in the DCM space is reinforced by its ongoing investment in platform enhancement. The company consistently allocates a significant portion of its revenue to developing new capabilities and refining existing features, ensuring that the SureLC platform evolves alongside industry needs.
Support also extends beyond the technology itself. SuranceBay provides customer engagement through online training, a customer advisory committee, and training seminars, with support teams located in both the U.S. and Europe. This commitment to partnership ensures that clients maximize the value of their platform investment.
As part of Verisk Life Solutions, SuranceBay is positioned to accelerate innovation even further, combining deep industry expertise with the resources and reach of a global technology leader. For insurance distributors navigating an increasingly complex regulatory environment while pursuing digital transformation, SureLC offers a proven path forward—one now validated by independent industry analysis.
Read the summary report from Datos Insights and learn more about Verisk Life Solutions.