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Are you still playing guessing games with your underwriting?

When you’re playing 20 Questions on a family road trip or charades at a gathering with friends, a guessing game can be a lot of fun. When you’re trying to figure out the core attributes of a commercial property you’re underwriting, not so much.

The Laugh Ratios comic strip below reminds us how frustrating it can be to accurately evaluate your exposure without actionable data. Relying predominantly on sources that may be incomplete or unreliable—such as public tax records, internet research, or information from the agent or property owner—can often lead to critical errors.

Get a chuckle from the plight of the unfortunate underwriter below, and then read our report to discover how Verisk provides a 100 percent fill rate through ProMetrix® for the core property attributes that often drive coverage, premium, and claims.

Jim Armstrong

Jim Armstrong is director of ProMetrix Product Innovation at Verisk. Reach Jim at

Chris Palermo

Chris Palermo is senior product manager of Commercial Property Underwriting at Verisk. Reach Chris at

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