Stretching Your Small Commercial Playbook into Middle Markets – What to Prepare For
What’s the best approach for growing middle market premiums?
A strong foundation in small commercial business is a good start. Small commercial and smaller middle market accounts share a similar industry and core lines composition. Insurers considering upmarket expansion will likely need to draw not only on their existing strengths but also creating and acquiring more specialized resources.
Download Verisk’s MarketStance Strategic Insights report to learn how to meet the challenge of winning this business and tailoring operations to serve these accounts.