Jersey City, N.J. — September 25, 2023 — Verisk Marketing Solutions, a division of global data analytics and technology provider Verisk (Nasdaq: VRSK), today announced it has been recognized as a leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies To Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud .
Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI.
The ten categories include:
- Analytics & Data Capture
- Identity & Activation
- Identity & Onboarders
- Customer Data
- Advertising Platforms
- Measurement & Attribution
- Integration & Modeling
- Business Intelligence
- AI & Machine Learning
- Privacy Enhancing Technologies
Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
Verisk Marketing Solutions was identified in Snowflake’s report as a leader in the Identity & Onboarders category for its identity resolution and consumer insights products. Verisk Marketing Solutions helps businesses power personalized interactions aimed at engaging the right person, with the right message, at the right time, while prioritizing data security and compliance with the increasingly complex privacy regulation landscape.
“Verisk Marketing Solutions is proud to be recognized as a trailblazing force in the Identity & Onboarders category within the Modern Marketing Data Stack 2023 report,” said MJ Yafchak, Vice President of Data Strategy at Verisk. “This recognition reflects our commitment to empowering data-forward marketers with innovative solutions that help reshape strategies and achieve deeper marketing insights, enabling them to better deploy their marketing spend and fuel revenue growth.”
“Marketing experts are realizing the immense value of harnessing their complete data spectrum through the capabilities of the Snowflake Data Cloud," shared Denise Persson, Chief Marketing Officer at Snowflake. "We are pleased to recognize how Verisk Marketing Solutions has distinguished itself as a leader in Identity & Onboarders solutions, as evidenced by their proven track record of customer success and continued innovation with Snowflake.”
Click here to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue.
Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, extreme events, ESG and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by Great Place to Work and fosters an inclusive culture where all team members feel they belong. For more, visit Verisk.com and the Verisk Newsroom.