Millennials and Insurance
Millennials are 22 percent of the U.S. adult population.* How will you cover them?
You won’t always find today’s prospects in the usual places. Millennials may not even have a permanent address—but they have property to protect. Insurers that can’t reach them may lose ground with customers who aren’t ready to put down roots.
*U.S. Census Bureau
Personal property
Offer insurance for today’s Americans, from millennials to empty nesters, who live more mobile lifestyles.
Personal auto
Offer insurance for today’s Americans, from millennials to empty nesters, who live more mobile lifestyles.
Millennial consumers and the insurance industry
Millennials, or Generation Y, are coming of age and changing the game for insurers. Explore millennial lifestyles—including buying habits—and how they may affect insurance.
Verisk survey results on millennials and insurance
Verisk survey results on millennials and insurance
Verisk worked with Hanover Research to explore millennials’ attitudes toward insurance, their coverage needs, and how well they understand insurance products.
Innovation in 60 seconds: How might millennials pose a challenge to insurers?
Innovation in 60 seconds: How might millennials pose a challenge to insurers?
Kevin Poll, director of product development at Verisk, explains some ways that millennials might be challenging for insurers.
Additional insights
Responsive insurance agents can capitalize on the demands of millennials
Insurers should not be asking, 'Will millennials need coverage?' but rather, 'How can we effectively provide coverage to this market segment?'
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Millennial impact: Preparing for the generational shift in workers’ comp
Workplace demographics are rapidly changing, and if insurers don’t prepare, they’ll face significant challenges. Millennials will make up 75 percent of the workforce by…
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Millennial insurance buyers: Like their parents?
An ISO study has found millennials are not unlike their parents when it comes to insurance.
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