Millennials are 22 percent of the U.S. adult population.* How will you cover them?
You won’t always find today’s prospects in the usual places. Millennials may not even have a permanent address—but they have property to protect. Insurers that can’t reach them may lose ground with customers who aren’t ready to put down roots.
* U.S. Census Bureau
White paper: Millennial consumers and the insurance industry
Millennials, or Generation Y, are coming of age and changing the game for insurers. Explore millennial lifestyles—including buying habits—and how they may affect insurance.