The generation commonly known as millennials, or Generation Y, is coming of age in the United States and potentially creating new challenges and opportunities for the insurance industry. Unlike their parents, millennials have typically elected a lifestyle that includes postponing many significant life decisions, such as marriage, having children, and purchasing a home. They’re also generally characterized as being highly educated compared with other generations, tech savvy, enjoy alternative methods of travel, and are moving to urban areas in record numbers. This white paper explores various aspects of millennial lifestyles, including some purchasing habits, and the potential effects they may have on insurance. We also discuss some of the ways to address the needs of the millennial generation in the context of personal auto and homeowners insurance.
To download your free copy of the white paper, Millennial Consumers and the Insurance Industry, please fill out the form to the right.