Social Media Search: Tangible Results for Claims DepartmentsBy John Deegan | September 4, 2013
Claims adjusters and investigators are increasingly turning to social media for information. And, the results can be significant. For example, Claims Journal recently reported on a case involving the Ohio Bureau of Workers’ Compensation, which led to $7,644.08 in restitution paid by the claimant.
Of course, the usefulness of social media in investigating suspicious claims activity isn’t new. Adjusters and investigators have discussed this resource for years. The potential benefits, unfortunately, are often outweighed by the level of effort necessary to attain them. Searches take time, and can involve a wide range of platforms – from Tumblr to Instagram – each with their own quirks. The time commitment quickly begins to erode ROI.
Claims departments can overcome this challenge with automated tools. In Decision Net® , ISO’s third-party data portal, adjusters and investigators can accelerate the social media investigation process with Web Presence Search With only a few keystrokes, Decision Net delivers a match report that allows users to review a list of URL results and then click out to each site for more information. Starting from a single place, the adjuster or investigator can cover more ground than he or she would through a search engine.
Additionally, Decision Net offers a Claims Verify Report, which accelerates this process further. Usually reserved for high-exposure claims, this tool delivers claim-focused findings packaged into a single report, without the need to click out and investigate on a site-by-site basis. Information comes faster and is easier to manage with this approach, cutting the level of effort needed to use social media for investigation and increasing the impact.
Or, contact your ISO representative for more information. You can reach us directly at 1-800-888-4476 or firstname.lastname@example.org.
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