@CatBondCat makes the short list at the U.K. Insurance Marketing Awards

By Tom Johansmeyer April 27, 2015

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I’m pleased to announce that ISO’s @CatBondCat made the short list for Digital Marketing Campaign of the Year at the first-ever U.K. 2015 Insurance Marketing & PR Awards.

Reinsurance digital marketing tends to focus on traditional thought leadership and staid banner ads. @CatBondCat changes all that. A social media campaign launched to generate leads and advance the sales cycle in the catastrophe bond sector, @CatBondCat features cat memes with humorous and relevant commentary that have led to reproduction and viral sharing across the market. The campaign is quirky and unusual, especially for a historically conservative industry, and it’s reenergized many client and prospect interactions. Cat memes in reinsurance? Yes, it works! The campaign has helped double new accounts year-over-year.

The Insurance Marketing & PR Awards will take place in London on June 26, 2015, and will be hosted by Post and Insurance Age.

Again, we’re excited by the decision to short-list @CatBondCat, and we look forward to the awards ceremony.


Tom Johansmeyer

Tom Johansmeyer is Assistant Vice President – PCS Strategy and Development at ISO Claims Analytics, a division of Verisk Insurance Solutions. He leads all client- and market-facing activities at PCS, including new market entry, new solution development, and reinsurance/ILS activity. Currently, Tom is spearheading initiatives in global terror, global energy and marine, and regional property-catastrophe loss aggregation. Previously, Tom held insurance industry roles at Guy Carpenter (where he launched the first corporate blog in the reinsurance sector) and Deloitte. He’s a veteran of the US Army, where he proudly pushed paper in a personnel position in the late 1990s.