A Closer View of Homeowners Risks

By David Cummings December 2, 2014

David CummingsFour years ago, ISO introduced its first by-peril ratemaking products to the U.S. homeowners insurance market. The goal was to provide insurers with an improved method for developing rating structures that more closely reflect actual risk.

Today, 82 percent of larger insurers who participated in a recent survey we conducted with Earnix are using by-peril rating structures for homeowners. Of the insurers still rating all perils combined, 26 percent plan to move to by-peril rating within the next year and 40 percent plan to do so within the next two to three years. You can download the survey results here.

I’d like to say the growth is a result of ISO’s efforts. But the reality is that it’s more organic: Insurers see by-peril rating as a way to rate and price policies more precisely and help increase their market share.

Those same goals are motivating insurers to use predictive analytics. The survey found that 57 percent of respondents use predictive modeling for homeowners loss cost development.

For years, insurers have relied on personal auto lines to meet their annual goals. But as that market continues to become more competitive, carriers are looking to homeowners as an area for growth.

Over the past four years, we’ve been enhancing our predictive analytics tool, ISO Risk Analyzer® Homeowners, which examines hundreds of indicators that can affect homeowners risks and predicts expected losses by peril at the policy level. We also offer a Homeowners By-Peril Rating Supplement at no charge to participating customers. To learn more, please contact me at david.cummings@iso.com


David Cummings

David Cummings is senior vice president – Personal Lines and Analytics for ISO Insurance Programs and Analytic Services. He is responsible for ISO’s personal lines insurance programs and leads ISO’s initiatives to enhance its offerings through analytics and predictive modeling across all lines of insurance.