ISO and Polk to Integrate ISO Risk Analyzer Personal Auto Symbols within Polk VIN Decoding Products

JERSEY CITY, N.J., and SOUTHFIELD, Mich., July 30, 2012 — ISO and Polk today announced that Polk now offers ISO Risk Analyzer® Personal Auto Symbols for use in its VIN decoding products on behalf of its insurer, MGA, and agent customers throughout the United States. The new ISO Risk Analyzer Personal Auto Symbols product is a powerful analytic tool that uses vehicle characteristics to predict collision and comprehensive losses at a highly granular level. ISO is a leading provider of risk-related products to the insurance industry. Polk is a premier provider of automotive information and marketing solutions to the automotive industry.

“Our insurance customers rely on our industry-leading VIN decoding products to include all the latest ISO Symbol information,” said Mark Sandora, vice president of Polk’s Business and Insurance team. “The addition of ISO Risk Analyzer Personal Auto Symbols broadens the features of our VIN decoding products, which also include ISO Vehicle Series Rating Symbols and Liability Symbols.”

“We’re pleased that Polk is incorporating ISO Risk Analyzer Personal Auto Symbols into its VIN decoding products,” said Marty Ellingsworth, president of ISO Innovative Analytics. “The inclusion of ISO Risk Analyzer vehicle module analytics will give our mutual insurer customers the benefits of the refinement and accuracy of vehicle symbols for the creation of a new standard in accuracy of loss cost prediction.”

About Polk
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business, and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies, and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan, with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom, and the United States. For additional information, visit

About ISO
Since 1971, ISO has been a leading source of information about property/casualty insurance risk. For a broad spectrum of commercial and personal lines of insurance, the company provides statistical, actuarial underwriting, and claims information; policy language; information about specific locations; fraud identification tools; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. ISO is a member of the Verisk Insurance Solutions group at Verisk Analytics (Nasdaq:VRSK). For more information, visit and

Release: Immediate


Giuseppe Barone
MWW Group (for ISO)

Erica Helton
MWW Group (for ISO)

Michelle Culver
Lambert, Edwards & Associates (for Polk)

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