ISO and iMarket Develop Co-Branded Website to Deliver Marketing Information Over the Internet

JERSEY CITY, N.J., August 8, 2001 — Insurance Services Office, Inc. (ISO), a leading provider of property and liability risk information, and iMarket, a Dun & Bradstreet company that provides sales and marketing data and analysis tools, have joined forces to deliver ISO PinpointTM insurance-marketing information to property/casualty insurance marketers via a co-branded website.

By accessing www., insurance marketers can more easily assess new sales leads, evaluate new market opportunities, and target new customers.

On the www. website, insurance marketers can access ISO Pinpoint's Premium Estimators — account-specific premium estimates by line of property/casualty insurance such as general liability, commercial property, commercial auto, and workers compensation — to identify promising markets and target business risks in specific markets or geographical areas that more closely match the insurers' own customer profiles.

ISO Pinpoint premium information is modeled, using a wide range of demographic, economic and line-specific insurance information.

Customers can also access to iMarket's complete business-information repository, which compiles data from dozens of sources and includes D&B's U.S. business files containing information on 12 million U.S. businesses.

"Internet access to ISO Pinpoint market information in conjunction with iMarket's business database offers significant benefits to insurance marketers," said James Surrago, ISO's vice president of data management and information services. "It makes for faster marketing decisions and further efficiencies during the pre-underwriting process."

"Adding ISO Pinpoint's Premium Estimators to the iMarket database and creating a co-branded site specific to the insurance industry provides insurance marketers with numerous benefits that all add up to better, more efficient marketing," said Will Reynolds, general manager of iMarket Inc.

"Now, marketers have the data they need and the tools they need to make sense of that data — at their fingertips. They will be able to make better, faster marketing decisions and, as a result, grow their businesses," Reynolds added.

In addition to providing business leads for insurance prospecting, the co-branded website also offers a host of services that allow insurance marketers to be more effective and efficient in their marketing initiatives. In particular, marketers can append powerful data elements, including ISO Pinpoint Premium Estimators, to their existing lead and customer databases, providing valuable insights into which prospects are worth pursuing — and which aren't.

Marketers also can segment their customer database to determine which groups of customers are providing the greatest value, and then can use the www. site to identify prospects with similar characteristics to target.

About ISO

ISO is a leading source of information, products and services related to property and liability risk. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting and claims information and analyses; consulting and technical services; policy language; information about specific locations; fraud-identification tools; and data processing. In the United States and around the world, ISO serves insurers, reinsurers, agents, brokers, self-insureds, risk managers, and insurance regulators and other government agencies.

About iMarket

Recently acquired by Dun & Bradstreet, iMarket Inc. is a provider of business-to-business sales and marketing tools geared toward small- and mid-sized companies. Dun & Bradstreet is the world's leading provider of business information and has been enabling business-to-business commerce for 160 years. D&B's information and technology solutions help businesses reduce credit risk, find profitable customers and manage vendors efficiently. Businesses also use D&B's information and technology to authenticate and verify potential trading partners online, increasing their trust and confidence in e-commerce transactions. That's why so many companies — including over 90 percent of the Business Week Global 1000 — rely on D&B as the most trusted source for information they need to make their business a success. For more information, please visit

Release: Immediate

Giuseppe Barone / Erica Helton
MWW Group (for ISO)
201-507-9500 /

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