Christopher H. Perini is chief marketing officer of Verisk Analytics. He oversees the company’s marketing and design services, corporate communications, and marketing communications. Mr. Perini’s responsibilities include branding, media relations, employee communications, Verisk’s websites, advertising, social media, market research, event planning, and strategic alliances.
Mr. Perini has served in marketing roles for more than 30 years. He joined Verisk’s ISO unit in 1998 as director of marketing, responsible for new product development. He was promoted to assistant vice president in 2000 and, later that year, to vice president of marketing, overseeing the planning and development of strategic new products. In 2005, Mr. Perini was appointed vice president and chief operating officer of ISO’s predictive modeling unit, ISO Innovative Analytics. He became vice president of ISO’s Marketing and Customer Service Department in 2007. In 2009, when Verisk Analytics completed its initial public offering, he was named chief marketing officer.
In 2012, ExecRank recognized Mr. Perini as one of the top chief marketing officers in the United States.
Before joining Verisk, Mr. Perini spent more than 15 years with Dun & Bradstreet in a variety of increasingly responsible positions. While at Dun & Bradstreet, he oversaw the marketing and development of new products for the insurance industry.
Mr. Perini is a graduate of Marquette University, where he received a bachelor’s degree in business administration and marketing. He is a member of the Society of Chartered Property and Casualty Underwriters, the American Marketing Association, and the Professional Pricing Society. He has also served on several nonprofit boards.